Salvete Omnes!!
It’s Jonny Sofa, here.
Thank you for vising Sofa Salary.
As the economic conditions worsen in many western countries, an increasing number of people are looking online for opportunities to earn extra money to overcome the cost of living crisis, inflation etc.
However, A.I schemes, crypto scams, worthless day/swing trading courses and the questionable advice propograted by fraudulent influencers, have left many people feeling despondent, sceptical and reluctant to take the steps necessary to realise their dreams.
As someone who has had over 20 years of marketing experience that includes direct mail, print advertising, and PPC marketing, I have created this site to give people like you actionable sales, marketing and consumer psychology tips that I have tested which are based on Neuroscience, Neurolinguistic Programming and Conversational Hypnosis, to give people a head start to launch, grow and scale an online business.
Now…
Check out two headlines which I previously used to promote a MSM/bioavailable Vitamin C product:
“How you can reduce fine lines and wrinkles WITHOUT the use of toxic injections”
And…
“How to have youthful, wrinkle-free, radiant skin that leaves your friends, colleagues and family members foaming at the mouth in a jealous rage.”
The second headline out performed the first by 300%.
Why?
Most of you reading this will be aware of the well known motivating factors that influence buying decisions such as:
- Fear of loss.
- Desire to gain.
Yes, avoiding pain and loss or and achieving goals are well known motivators.
However, clever marketers understand that buying decisions are often significantly influenced by powerful deep=rooted subconscious needs some of which include, the need to reproduce, the need to be safe and the desire to receive admiration, praise and respect from a peer group.
This is an example of some of the powerful insights that you will pick up as you read through these posts.
So…
As you continue to read the posts on this site, please don’t get overwhelmed. Take one concept at a time and apply it to your business over the course of a few weeks or month.
REMEMBER: Application is everything!
I hope you get some value from this site and if you have any questions, feel free to leave a comment and I will endeavour to respond within 48 hours.
Till next time,
Jonny
