One social media platform and marketing tool that may help you experience more growth to your website and blog is Pinterest. However, you can’t go at it blindly or without a Pinterest Marketing Strategy in place. You must stop and think first about your approach and have a plan before you start pinning and sharing.
You need to go about it in the right way if you’re going to achieve results and have a notable ROI. Pinterest isn’t just a social network anymore; it’s a productivity tool and visual search engine. Learn about how to use Pinterest for business and apply a Pinterest Marketing Strategy that works.
Pinterest Marketing: What is it?
The first question to answer and address is what is Pinterest marketing? It’s all about using a set of tactics that integrate Pinterest into your company’s social media strategy at large. You can use the platform and marketing channel to both grow brand and product awareness and reach new audiences. You’ll gain a stronger online presence, drive more traffic to your website and blog, and encourage purchases or sign-ups. You’ll not only be able to reach more people but you also have the potential to make more and a lot of money with it.
Have A Strategy & Plan
You can’t just start pinning on Pinterest and hope for the best. Instead, you need to create a Pinterest marketing strategy to follow. Begin by setting goals, learning more about how your audience uses it, and looking into what your competitors are doing on the platform. Make sure you plan and incorporate what content you want to use into your social media content calendar. Once you have your strategy in place you can focus on achieving your goals. You must have a plan and approach so you aren’t making guesses or assumptions about what your target market wants to see and is interested in.
Plan Your Boards Carefully
If you want your brand to be successful on Pinterest then you must carefully plan your boards. It’s a way to reach people who are interested in a specific thing or topic. Consider mixing inspirational-type boards with other boards that are more promotional. Let the boards stand for your values and what your company is all about and represents but also incorporate what you’re selling too. This is where you may want to also study your competition and see what they’re doing to get some ideas of what’s popular and working and what’s not.
Make sure Pins are Captivating & Engaging
Another tip to use as part of your Pinterest marketing strategy is to pin engaging and captivating content. Keep in mind that it’s a visual platform so your posts need to match this reality. Make sure your pins are high-quality and engaging. Some ways to do this include using descriptive copy, vertical imagery, and ensuring your visuals are clear and attractive. Also, test and confirm all your links work properly. Just like any other social media platform and marketing tool you use, be consistent.
Experiment with Different Pin Formats
Don’t be afraid to try different pin formats as part of your strategy when you’re working toward achieving website and blog growth. For instance, you can experiment with using video or create a carousel of images. Use inspirational boards to provide valuable and fun content your visitors are interested in.
Optimise Your Pins for SEO
An important aspect of Pinterest marketing you may not realise has to do with SEO. Therefore, be sure to take time to optimise your pins for SEO so that they’re easily found and noticed. You want all your pins to be easy to locate and easy to search. Perform keyword research and include these in your Pin’s text and description. Make sure they’re present on boards and hashtags as well. Use rich pins as you work on pinning new content from your website and always avoid duplicating content.
Promote Your Company’s Profile
Get in the habit of promoting your Pinterest profile as well. You want current and potential customers and followers to know that your company is active on the platform. You can promote your profile in several ways including through your newsletter, blog, email signature, and other social channels. Make sure people know it exists and that you’re always publishing new and exciting pins and content.
Try Running Ads
Market your business on Pinterest by trying out different Pinterest ads. It’s an effective way to get in front of the right people at the right time. There are many ways to target your ads to certain people by age, location, and using keywords, for example. Pinterest offers a range of ads you can use to get in touch with people who’ve visited your website or who have engaged with your pins. Take some time to learn more about Pinterest advertising so you can ensure you get the most out of it.
Track the Metrics & Outcomes
It’s also in your best interest to track the metrics and outcomes from your Pinterest marketing strategy. You want to know what’s working and what’s not so you don’t waste any of your time and money. Your strategy needs to be data-driven if it’s going to be successful. Make sure that you analyse, measure, and track the key Pinterest metrics to learn more about your audience’s behaviours and what they find appealing or not. You’ll quickly and effectively be able to tell which content is the most and least engaging.
You’ll find that you achieve the best results when you educate yourself more about the Pinterest platform and the important terms to know. Apply these tips and come up with a Pinterest marketing strategy that helps you grow your business, increase brand awareness, and drive more traffic to your site and blog. Set up your Pinterest business account and then start implementing this advice so you can have a successful experience and outcome. It can be a challenging task initially but once you’re up and running and begin to see what’s working, you can make adjustments and accomplish more.