If you want your blog to reach your target audience and gain more customers then these keyword research tips will help you to build a  strong online presence. One way to do this is by publishing and sharing high-quality content that users want to read and search engines care to highlight.

You should understand content marketing in greater detail and how to ensure your business is seen online. One way to achieve success in this area is to learn more about how to do keyword research to create valuable content. The first step in your journey to thriving is to learn more about the top keyword research tips.

What is Keyword Research & Why Does it Matter

It will help if you first begin by digging deeper into what keyword research is and why it matters for you and your business. Simply put, keyword research is the process of identifying popular search queries that are relevant to your target audience’s and customers’ interests. Your goal is to pinpoint which phrases and words your target audience is searching for and using the most. The result will be higher rankings for you in the search engines and a better chance of reaching more potential customers.

The next question to answer is why it matters and why is keyword research important for SEO. It will not only help you promote your business online but you’ll have the chance of reaching larger audiences and bringing in more qualified leads. Your primary objective is visibility and you can accomplish this goal by implementing high-traffic keywords into your website and blog. Always aim for the top of the rankings because most people don’t click or look past the first few results that show up.

Create A List of Localized Keywords

As a small business owner, it’s wise to pay attention to your local market and customers. One keyword research tip to try is to build a list of localized keywords. As a small business, you will rank higher when you focus more on localized keywords and phrases. You want to get in front of those people who are conducting a local search on Google. Begin your research by looking into keywords that include your specific location. Once you do that you can then branch out to other nearby and surrounding areas, including the regions too.

Make Use of Negative Keywords

Another important keyword research tip to know is that you should make use of negative keywords. It’ll help you instantly take your SEO strategy to the next level of success. These include the words that you don’t want to target in your PPC campaign. Aim to ensure your ads don’t show up for the words and terms you identify that don’t make sense for your business or products and services. For instance, if you don’t offer free trials or freebies in general then you may want to omit these terms.

Look into Using Google Suggest

Google always wants to offer the best search engine results for any user online. Therefore, it makes sense to use Google to find out what consumers are searching for. Take time to use Google Suggest to identify additional keywords to apply. You will notice these terms and suggestions pop up as you type in the search term in Google. Pay attention to these suggestions and opportunities to choose better keywords.

Pay Attention to Your Competitors

As a business owner, you should always know what your competitors are up to and be eyeing them up whenever possible. When it comes to keyword research tips, you must also know the keywords that your competitors are using and targeting. You can learn a lot from what they’re doing online. It’s simple yet a much-underutilized tool and way to improve your keyword research. Log into Google Ads and select “Search for new keywords using a phrase, website, or category.” You should take into account the keywords that have a low level of competition with at least 1,000 searches per month.

Gather Information from the “People also ask” Section on Google

It’s a good idea to also check out the section on Google called “People also ask.” You’ll notice that it appears when you type a question into the search bar. It’s a great way to know what kinds of questions your customers and leads are asking online. Narrow down which phrases and questions are worth your time by putting them into the Google Keyword Planner. This gives you a deeper look into what users are typing in online and what they care about and what is on top of their minds.

Discover Common Customer Questions

In addition to looking into the people ask section, you should find common customer questions too. Aim to create and publish content that’s centered and focused on the questions or concerns your customers have most regularly. You can collect these through surveys, interviews, or from your sales team. You may think you know what they’re asking but also be surprised and what you find out when you do the work and collect this type of information yourself.

Use an SEO Toolbar

Finally, one of the best keyword research tips is to try using an SEO toolbar. There are many available and out there to choose from. They’re great for comparing important metrics across search engine results pages and website pages. They also give you insights into domain authority and page authority rankings.


These keyword research tips are going to help you find success in this area so you can publish high-quality content that your users care to check out and read. You must avoid guessing or assuming what your target audience wants and what they’re looking for and take time to perform the research. The keywords you choose are just one part of the overall SEO puzzle. It’s about encompassing and implementing all best practices so that you can reach your target market more effectively and increase your sales. When you do it right, you’ll get the results you desire and be able to reach more customers and leads that are actually interested in what you’re selling.