When you decide to start a business online one of the most important mindsets that you can have is to align yourself with the people who can help you to achieve your goals faster than you could do yourself.

Here are a number of principles to take into consideration when seeking out new people to help you to start and grow your business.

People Principle 1

No man is an island.

You can not create big business success without utilizing the efforts of many different people and personality types. Your mindset will ultimately be what makes you take the actions that will help you to create new customers and generate profits for your business.

However, it is important to note that your success will not be entirely down to your own efforts. It is the people around you both and and around your business that will make your business success possible. So what do I mean by this?


  • You might need to interact with people to get your product created.
  • You might need to use people to act in some form of customer service capacity to handle customer queries.
  • You might need to liaise with people who handle the management of your accounts for tax reason.

So, the point that I’m trying to make here is that, even though you are going to be running a home-based business you should always keep in the back of your mind that your relationships with people will ultimately determine how successful you will end up being.

Here’s a reality about people in general….

We are all influenced by people and by developing an awareness of this will help you to start to pay more attention to the people that you keep around you in both a business and a personal capacity. Research indicates that you can average your 5 closest friends income and  your income is likely to be an average of this number.

People Principle 2

On a daily basis you will interact with many different types of people, but as far as your business is concerned you need to pay special attention to the following types of people:

  • Mentors/Role models
  • Partners – printers, graphic designers, other business who will spread the word about your business/products
  • Customers – spending time focusing on the best possible customers and the people you think you will enjoy doing business is critical
  • Investors – after bootstrapping and P.O.C you will probably want to seek out the best people to invest in your business
  • Team members – as s home business owner you probably will not have a team of people that you employ but you may possible use call centre services or you might us a virtual PA

People Principle 3

Guard your inner circle carefully.

I have come across so many business owners who started of building their business at home and then as they expanded and started to employ  accountants, virtual assistants and other to help them with their business, they often found out that they had been taken advantaged of without their knowledge.

Court rulings have made it clear that it is not acceptable to blame it on an accountant when accounts haven’t been submitted on time. You are help responsible for every aspect of your business and you need to be careful who you choose to delegate work to.

The people that you are going to be using to build your business with will probably be around for a number of months if not years, so…

Choose Them Carefully!

Remember, when people first meet you they will always put their best foot forward.


Everyone has a darkside and weaknesses so even if you have decided to work with them as an integral part of your business don’t let anyone get too close to the inner workings of your business until you have know them for at lease 6 months.

People Principle 4

Only work with the best people you can afford to.

You only want to work with STARS, or the best that you can afford at the time.

One bad egg can really have a negative impact on your business’s profitability , reputation and internal morale.

Star qualities that you should look for may include:

  • They love to take on responsibility
  • The love to own projects
  • They do not get bent out of shape when they come across road blocks or challenges.
  • They love to own the result of their actions
  • People who have aspirations both personally and professional – Stars are goal driven

Most people at the first sign of a challenge, buckle.

A great approach to take is to make sure that your values are aligned.

If one of your business values is to give customers an excellent customer experience make sure that people that you are working with are borderline-fanatical about customer service too .


Beware of the silver tongued fox.

You would be amazed at how well people interview and how confidently they can talk. The problem is that in some people talk a good talk but just cant deliver.

The mistake that home business owners make when growing their business and employing PAs is that they get very excited about the persons potential but when it doesn’t manifest, they keep fooling themselves that everything will be OK and they will eventually get the hang of it.

Of course people need to be given time to get used to the internal working of your business, product range etc but it you should always adopt the mentality of..

Hire slow and Fire Fast!

None of us likes to confront the harsh reality that we might have made a mistake when hiring or appointing someone new to partner with but the sooner you acknowledge that a mistake has been made, the sooner you can correct it and the less damage this mistake will end up costing your business.

People Principle 5

Embrace difference.

One aspect of human nature is that we naturally warm to people who are just like us.

However, in business you need to work with people who have skill-sets that you don’t and who have a different way at looking at the world.

If you have an analytical brain, there is a chance that you will need to hire someone who can work on tasks that are better suited to someone with a more creative brain.

You might not naturally warm to creative types but if this is what your business needs to move to the next level you may find that you will have to get out of your own way, in the best interests in your business.

It takes all types to make a business work and you should never be afraid to partner with ‘different’ mindsets as long as you all buy into the same vision – that’s the key!

People Principle 6

Share your dream – consistently.

Maslow’s hierarchy of human needs states that people like to belong to something that is greater than themselves.

When you decide to work with a partner or hire someone to help you in your business, it will really help you to get into the habit of repeatedly communicating your business’s mission and vision.

What you will find is that once your employees, associates and partners fully buy into your vision, they will be more willing to over-deliver and support you when you need a favour.

Nothing in business goes to plan perfectly 100% of the time. There will be times when you might need a designer to make a last minute change or a PA to make an urgent call for you and the more these people buy into your vision the more likely they will be willing to pull you out of a ditch, if you find yourself in one

You will need favours in your business from people as plans do not always work the way originally envisaged.

That’s it!

Nothing groundbreaking here but you would be amazed at how many business owners dont think about these principles. Thinking about these principle has helped me to make better decisions and I hope it helps you as you grow your business.

If you got some value form this post, please leave me a comment below.