Achieving personal goals can often be a challenge when we aren’t convinced we have what it takes to turn our dreams into reality. If you think you don’t have what it takes to achieve your goals.

You’re not alone.

And to use my favourite expression..

“It’s not your fault”

Most successful people haven’t doubted their own potential at some point in their business career.

The problem that many home business owners face is that they get into the habit of making excuses WHY they can’t achieve the goals that they have set for themselves.

Whenever I’m mentoring direct sellers or network marketers, I always make a point to say to them..

“You can achieve anything that you set your mind to.”

and they respond with a nonsensical comment like…

“Well that’s not really true is it. I would really love to be a professional football player but I wouldn’t have the skill-level no mater how much I practice and train”

When someone gives you this type of response you can tell that they have already given up.


It blatantly obvious that there are dreams, goals and fantasies that we as human beings will never be able to realise because of physical, financial and mental limitations.

Limitations of this nature will always put a restriction on your ability to achieve your potential.

But here’s the real issue….

Many people put limitations on their ability to achieve based on a false, non-extant ceiling that really doesn’t exist.

They have mentally crammed themselves into a compartmentalised box which they will never be able to break out of.

Don’t let this be you!


Let’s say that one of your goals is to have a net worth of $1m.

Right now, you might be thinking that this is an unrealistic goal because you’re currently $100k in debt.

But, in most countries in the western-world, millionaires aren’t mythological creatures like big-foot or unicorns.

They are scattered around our villages, towns and cities and many of them achieved their success starting from where you are NOW.

A goal like this isn’t impossible because so many people are achieving it.

One of the common characteristic that these millionaires have which doesn’t include inheritance, is that they realised that they needed to learn how to ….

Multiply Capital!

..doing something that they really loved doing.

In other words, they have mastered the art of how to take a dollar and turn it into five dollars.

It was only the other day that I was speaking to someone who is 38 ears old and is desperate to achieve financial independence in his lifetime.

As we spoke about this ‘dream’ more he told me that  it will never happen for them because his job only pays $50k per year and even though he will earn $1m in his lifetime, it’s unrealistic to expect him to ever be liquid $1m.

Well obviously!

My response was…

If your goal is to be liquid $1m, and you know that your job isn’t going to offer you the possibility of earning the income you need to. What can you do to realise this goal?

His response…

There’s nothing that I can do because I’m not qualifiedenough to move into another job that will pay me more money and my company aren’t exactly giving away promotions.

He missed the point.

If someone has a goal to be liquid 1 million in cash in, let’s say, 5 years, this means that they need to make $200,000 a year in profit.


$200,000 a year translates to $16,677 a month, which works out to be $500 a day.


Let’s say you are running a home business that resolves around selling a product that retails for $100.

And, you make 50% profit on each sale.

This would mean that you would need to sell at least 10 of these products a day to make hit your $500 a day profit target.

You’ve got something to aim for now.

But check this out..

If you sold a product that retails for $200 you would only need to sell 5 products a day to hit your $500 income target.


If you sold a product that retailed for $500 you would only need to sell 2 products a day.

Make sense?

So, here’s a question to ask yourself as you read this post.

Do you think there are people who have the skill-set and knowledge to sell, 10, 5, or 2 products a day?

Of course there are and if they can do it…

So can you !

Sounds like a herculean task lot but there are many people doing this – especially online.

So, using my friend as an example, if he used his day time job to pay his bills and contribute to his pension and he dedicated  a few hours of his spare time to starting and running a home-based business that could generate him $500 day(eventually), just thinking along these lines would give him measurable goals to aim for.

More about excuses….

It wouldn’t surprise me if you were think thoughts along the lines of:

  • Sound’s great but making $500 a day is easier said than done or..
  • That’s great for some people but they don’t have a spouse that doesn’t like them ‘risking’ their time and energy on a business that they don’t believe in…
  • ..any other excuse that often flys out of people’s mouths when challenged about their lack of decisive action

Don’t get too bent out of shape when I refer to be above as excuses but in reality …

That is exactly what they are.

Excuses are a tool that we all use to justify a our lack of belief in our ability to get the job done.

It’s very convenient isn’t it, when you really think about it.

It’s interesting because I was talking to someone in their early 50s recently who told me that he had not invested much money into his pension over his working life and he was worried what was going to happen to him when he reaches retirement age at 65.

He should be worried!

When I suggested that he should start running a part time home business to increase his income, his immediate response was..

“I’m too old now – I should have started doing something like this years ago”

When I told him about entrepreneurs like Ray Crock who made his first million when he was well into his fifties, he didn’t really have a leg to stand on.

Once again – another excuse.


There’s a big difference between making and excuse and having a genuine concern about starting a few venture or pursuing a goal.

In most cases, an excuse is used when people try to justify their lack of action in the direction of their goal.

Here’s a perfect way to detect excuses in yourself and other people that you speak to when running your business.

If someone has an another excuse already lined up when you manage to rebut the first excuse that they’ve made, you know that the first excuse wasn’t a simple objection or concern but a genuine excuse.

The key to overcoming these excuses is really to change beliefs and guess what…

This takes effort!

At a subconscious-level your mind is happiest in a cosy, comfortable,  non-threatened and relaxed state which will have to be disrupted if you are going to take the action necessary to change your beliefs.

The good news is that your subconscious WILL change if you take the time to change it and you can do the following exercises to initiate this change:

  • Play a movie in your mind daily of what you want to achieve and see yourself achieving the goal
  • Carry around a list of your goals and read them to your self at least 3 times a day – preferably when you wake up and before you go to bed.

So, there’s nothing tactical in this post other than taking the steps to eliminate excuses from your life that aren’t related to physical, mental and other inevitable limitations in your life.

Make a decision that you are going to take the time to reprogram your subconscious on a daily basis that you can achieve your goals and that you are offering a service that is worthy of being well compensated for.

This foundation is more important than any product, advert or clever marketing strategy that you could use to generate an income, if that’s your goal.

Food for thought.

I hope you got some value from this post.