Salvete Omnes!!
It’s Jonny Sofa, here.
Thank you for vising Sofa Salary.
As the economic conditions worsen in many western countries, many people are looking for opportunities to supplement their 9-5 income or start online business to achieve their lifestyle goals.
However, the advent of A.I, crypto scams, Only Fans, fraudulent influencers and outdated sales/marketing techniques promoted online to get views, clicks and subscriptions, many people have become reluctant to start an online due to a lack of trust and self belief.
As someone who has had over 20 years of marketing experience that includes direct mail, print advertising, and PPC marketing, I have created this site to give actionable sales, marketing and consumer psychology tips based on Neuroscience, Neurolinguistic programming and Conversational Hypnosis, to give people a head start to launch, grow and scale an online business.
Now…
Check out two headlines which I previously used to promote a MSM/bioavailable Vitamin C product:
“How you can reduce fine lines and wrinkles WITHOUT the use of toxic injections”
And…
“How to have youthful, wrinkle-free, radiant skin that leaves your friends, colleagues and family members foaming at the mouth in a jealous rage.”
The second headline out performed the first by 300%.
Why?
Most of you reading this will be aware of the well known motivating factors that influence buying decisions such as:
- Fear of loss.
- Desire to gain.
Yes, avoiding pain and loss or and achieving goals are well known motivators.
However, clever marketers understand that buying decisions are often significantly influenced by powerful deep=rooted subconscious needs some of which include, the need to reproduce, the need to be safe and the desire to receive admiration, praise and respect from a peer group.
This is an example of some of the powerful insights that you will pick up as you read through these posts.
So…
As you continue to read the posts on this site, please don’t get overwhelmed. Take one concept at a time and apply it to your business over the course of a few weeks or month.
REMEMBER: Application is everything!
I hope you get some value from this site and if you have any questions, feel free to leave a comment and I will endeavour to respond within 48 hours.
Till next time,
Jonny
