Hey,

It’s Jonny Sofa here and WELCOME to SofaSalary.com 🙂

Who This Site Is For

This site has been designed to help anyone looking to start, grow or scale an online business that involves selling a product or service such as ecommerce marketers, affiliate marketers, network marketers, and anyone else using the internet to sell stuff or build their brand.

This site was originally designed to help people in full time work, looking to supplement their current income by starting an online business. However, anyone who is selling anything online can use what they learn here to build a profitable online business.

The focus of this is site is to teach you how to find new customers,  develop strong bonds with these customers and turn them into loyal-life long customers using the principles grounded in neuroscience, NLP and consumer psychology.

Who This Site Is Not For

  1. People who don’t have the time or patience to read.
  2. People who want to earn an income ENTIRELY using social media.
  3. People looking to get rich quick.
  4. People not prepared to invest in themselves.
  5. People who believe that they can build an online business using Law of attraction and other metaphysical principles.
  6. People who are easily offended.
  7. People who have no interest, in neuroscience, NLP and consumer psychology.

Core Principles & Values

As you read the posts on this site and the email, that I will send to you there are some core values and principles that will become apparent.

  1. There is a direct correlation between hard word and earned income.
  2. A business without goals isn’t a business – plan track and measure everything.
  3. Saturation is a myth. Show up different and saturation doesn’t have to be an issue
  4. Differentiation is everything  – what can you do for your marketplace that makes you unique?
  5. Know your mission – you will attract people who have similar values to you.
  6. Don’t wait to be perfect – take massive action consistently.

General Advice

Let’s say that you are an online affiliate marketer selling a product that retails at $100. If you apply the right marketing principles such as the the best target audience for your product, communication of the the benefits of the product, social proof, and the usual foundational marketing techniques taught in most books, you will undoubtably make some sales. 

However, do you realise that you could triple your sales for this product by simply offering 2 additional products that are more expensive?

An example of this could be:

  1. Package A – $1000
  2. Package B – $250
  3. Package C – $100 – the one you want to sell

There is a reason why stacking products in this way works and as you continue to browse through this site’s posts and associated emails you are going to learn the psychology behind principles like this and, more importantly, how to apply them to YOUR business.

You see…

There is one psychological principle, that when applied to your brand, products/services, can increase the number of sales, reduce the number of refund requests and increase the lifetime value of your customer(s) by a factor of 5. This principle is know as….

Some of you reading the paragraph might have come across similar messaging in TV adverts, social media messages or in print media.

This is a technique known as…

Salting!

It is a powerful method of capturing someone’s attention and making them eager to read more or listen to more of your marketing message to discover the answer/solution. There is a deeper psychological principle at play here and, once again, as you continue to read through these posts you are going to learn more about these principles and how to apply them to your business.

You are also going to learn many cool, fascinating, practical and easily applicable techniques to start, grow and scale your online business some of which include:

  1. The power of the principle of Affinity and when to use it to find NEW customers.
  2. How to find customer most likely to buy your products.
  3. How to use ‘Yes-sets’ to increase the probability that your customers take action and buy your stuff.
  4. The fastest way to establish your credibility.
  5. What you need to do to differentiate your product or service from your competitors  – it’s more to do with you than the product.
  6. How to use the 3 tiers method to dramatically increase your sales.
  7. Why you need to think of your customers in terms of lifetime value if you want to create a profitable business that offers you the lifestyle rewards that you desire.
  8. How to be perceived as the go-to person in your market.
  9. An easy way to reduce the feeling of buyers remorse in your customers.
  10. What you need to know about a persons metaprograms to get them to know, like and trust you.
  11. The importance of pattern interrupts when trying to grab your prospective customer’s attention.
  12. The real reason that your customer will buy your products and what you need to do in advance of offering them anything.
  13. ….and much much more 😉

So, to be clear…

My goal here isn’t to focus on basic/foundational marketing principles. I’m not going to teach you how to do practical tasks like running  Twitter(X)/Facebook(Meta) ads or how to set up your site for SEO etc because there are 1000s of sites and YouTube videos that will teach you this stuff.

What you are going to learn here are relatively unknown, powerful, marketing and business-building techniques that will help you to acquire more new customers, that will stay loyal to you for longer.

MY CHALLENGE TO YOU:

By now, you have probably realised that this ‘About Us’ page doesn’t follow the typical format that most website/blog pages follow. Why do you think that is?

Please do the following:

  1. Leave me a note below and let me know why you think I have structured the page in this way.
  2. Enter your name and email address int he opt-in box to receive the Sofa Salary Newsletter.
  3. If you’re on X reach out to me now and say “Hi”.

Till next time…

Jonny

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